Eco Lego - 2016 FUTURE LIONS SHORTLIST.
Lego wants to make people go to their stores, and make the experience even better.
So we created EcoLego, the first Lego Bricks made out of used plastic. We will place in every Lego Store around the world a 3D printer that uses used plastic as core material. This way we will teach kids about recycling at a young age, and make them be the one who create their favorite toy.
So we created EcoLego, the first Lego Bricks made out of used plastic. We will place in every Lego Store around the world a 3D printer that uses used plastic as core material. This way we will teach kids about recycling at a young age, and make them be the one who create their favorite toy.