ZIGNUM MEZCAL
While Mezcal is the oldest spirit in Mexico, Tequila has been historically the spirit Mexico is known for. However, Casa Armando Guillermo Prieto from Oaxaca Mexico decided to change this and bring Mezcal to the global conversation in a different way: Unveil an evolution of that traditional drink. A more premium, purer version and better quality Mezcal. That’s how Zignum Mezcal was born.
Zignum was launched globally as the “purest mezcal in the world” and as “new class of mezcal/spirit”. Global marketing efforts were centralized for global consistency and across all channels that positioned Zignum’s premiumness via the creative platform “Mezcal for All” that supported activations, trade, marketing and sales globally.
Global launch of Zignum Mezcal, activations for the brand and social media content creation.
SOBE South Beach Festival Miami 2017
III Points Festival 2017
Tampa Bay Margarita Festival 2017
The Vault Miami 2017
CAGP - Casa Armando Guillermo Prieto "Llevando Mezcal de Oaxaca al Mundo"
SOCIAL MEDIA
Cocktail creation
A new class of margarita
Zignum post for solar eclipse in USA
GLOBAL POS
SELL SHEETS
After two years of brand launch, Mexico represented 50% of sales, while USA and international markets were responsible for the rest.
Market expansion in the USA skyrocketed from 5 to 17 states in USA and over 21 countries in Europe.
Zignum Mezcal became the #1 selling mezcal in the state of Florida within the first year of the relaunch of the brand. Global Facebook accounts jumped from 0 to 350,000 fans wolrdwide within one year,